SUBJECT

Corporate economics

lecture

master

Faculty of Social Sciences

Health Policy, Planning and Financing (Specialization in Health Economics) MSc (part time)

4

Semester 1

Autumn semester

I. Corporate Strategy.

1. Introduction
2. Corporation and Enterprise
   1. Definition
   2. Legal forms, Corporate Governance
   3. Purpose, Values
3. Corporate Strategy
   1. Levels, Stakeholders
   2. Environment
   3. Resources and Competencies
   4. Strategy Formulation Process
   5. Execution, Measurement of Progress
4. Competitive Advantage, Competitive Strategy
   1. Price-based, Differentiation, Hybrid strategies
   2. Diversification, Integration
   3. Mergers, Acquisitions
   4. International Environment, Globalization
5. Strategy and Shareholder Value

II. Corporate Value.

1. Investment Decisions
   1. Accounting Basics/Principles
   2. Compounding, Discounting, Present Value
   3. Risk and Return
   4. Alternative Cost of Capital
   5. Discounted Cash Flows
   6. Other Return Calculations
   7. Benchmarking
   8. Other Corporate Valuation Techniques
2. Financing Decisions
   1. Key Financing Alternatives:  Equity versus Debt
   2. Forms of Financing
   3. Financial Analysis and Planning

• Gerry Johnson, Kevan Scholes, Richard Whittington: Exploring Corporate Strategy, 8th Edition, FT Prentice Hall http://books.google.hu/books?id=SmjnLQwlSdsC&printsec=frontcover&hl=hu#v=onepage&q&f=false
• Bartek-Lesi/Bartók/Czakó/Gáspár/Könczöl/Pecze: Corporate Strategy
• Richard Brealey, Stewart Myers, Franklin Allen: Principles of Corporate Finance, McGraw-Hill / Irwin, 2011   http://books.google.hu/books?id=rTKhngEACAAJ&dq=brealey+myers&hl=hu&sa=X&ei=i1n9U97kLNHmaqOQgbAF&ved=0CGIQ6AEwCA